How we perform SEARCH ENGINE OPTIMIZATION.
Web design without carefully optimizing your site is less than half the proper job
in development. In our experience, less than 5% of sites have been developed properly for maximum visibility within a search engine.
This means you have an opportunity to achieve higher ranking on search engines than 95% of other sites. Organic search
listings produce the best customers who typically exhibit the highest conversion rates and therefore deliver the best ROI. It
is far better to build the site originally with this in mind than to attempt to retrofit at a later date. Here is a list of
what we know is important for a properly designed site to achieve the highest possible rankings.
- Google is the gold-standard
and all our efforts are targeted at getting maximum visibility within Google.
- We do not believe in "cheating" or using tricks to achieve
high ranks. The risks are too great that Google may de-list your site.
- We do believe that properly formatted, quality site content
is ultimately the best "internal" strategy.
- The selection of the right "keywords" is the underpinning for all successful SEO efforts.
- The
proper use of these keywords in titles, tags and content takes care. Overuse can damage your position.
- SEO is ultimately a competitive
exercise and requires thorough anaylsis to determine the best tactics.
- Intelligent two-way link building with relevant, high ranking
sites is the most reliable way to achieve top page rank.
- Building links and acheiving high rankings is an ongoing effort. Initial
results will take 3 to 6 months.
- Search engine optimization should only be a part of your online marketing effort.
We generally
perform SEO for clients that seeks us out to do their entire design and development effort. We believe that design and
development are integral to succcessful SEO. We will upon request review your site to determine its strengths and weaknesses
from an SEO standpoint and make recommendations, some of which you can do yourself.
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written consent of Web Wise Advisors including use for website development.
