Steven Marcus, Managing Director
Steve began his involvement in digital marketing in the mid-1980’s as VP Development for Citibank’s ATM and online banking systems where he launched the first touch screen color graphics ATM’s. In the late 1990’s he founded and launched e-Save, a secure online coupon business with major clients including Kraft, Colgate and Unilever. Since founding Web Wise Advisors in 2002 he has worked with numerous other online businesses and entrepreneurs helping them define their business models, write their business plans and raise their initial capital. He has also served as interim COO and CMO for several ventures.
He is an expert in advertising, promotion and point-of-sale having been a winner of both the Golden EFFIE (most effective advertising) and the POPAI (outstanding permanent point of sale display). Steve is a graduate of New York University where he majored in Physics and Math. He received his MBA in Marketing from Pace University’s Lubin School. He has authored and had published articles on the Internet for Direct Marketing News and i-Marketing and on various advertising topics for Ad Age, The Advertiser, the Journal of Financial Marketing and the American Association of Advertising Agencies. He resides in a suburb of New York City with his wife and daughter.
Steven Marcus
Managing Director
Managing Director
"If you can't build your site with measurable goals, it's probably not worth building."
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