website design approach

Customers are the most important asset for any company. We help find the most profitable customers and make them happy and loyal thereby making your company more profitable. The end result is faster payback and greater return on your company’s Internet investment.

Our key success metric is growth in the LIFE-TIME-VALUE (LTV) of a customer.

· We practice classic database marketing techniques and refined human engineering principles in business model definition, site architecture and construction.

· We may touch every aspect of the site including product line, product presentation, pricing and promotion, copy and graphics, navigation, load speed, cross-sell/up-sell opportunities, strategic alliances/partnership, two-way links and SEO/SEM.

· Each piece is harmoniously joined to provide an optimal experience for the customer and extract the maximum value.

Lifetime Value (LTV) is the net present value of the profit you will realize on the average new customer during a given number of years. We express this as a mathematical model typically using a 5-year horizon.

Every web marketer should know the LTV of their customers. LTV drives the affordability decision for customer acquisition. That is, what am I willing to spend to acquire customers? LTV also allows you to run sensitivity and what-if analysis on the effect of spending against various components of your business. For example, is it more profitable to invest in growing retention or growing average market basket size? If I raise price, how much volume can I afford to lose and still come out ahead?

When you work with us, we typically began the engagement with this model and establish baselines from which we can measure growth in LTV and subsequently increases your ROI.